Cash4Gold, which became a household name with a Super Bowl ad featuring cash-strapped celebs Ed McMahon and MC Hammer, has managed to turn desperation into dollars.
Despite growing competition and complaints that it pays pennies on the dollar, the late-night marketer reportedly made $30 million in profit on $90 million of revenue in 2008, its second year of operations. Sales are supposed to hit $160 million this year.
Last year, Cash4Gold spent an estimated $121 million to buy and place ads, almost all on TV, according to TNS Media Intelligence. It has spent another $56 million through June of this year.
- New York Post
Investors are snapping up commodities at the fastest pace in 18 months just as stockpiles of raw materials rise and shipping rates plunge, signaling that prices may be poised to fall.
Open interest, or contracts yet to be closed, liquidated or delivered, rose 6.6 percent in the third quarter for the 20 most-traded U.S. commodities, exchange data compiled by Bloomberg show. That's the steepest gain since the first three months of 2008, just before the credit-market freeze sent prices plunging from records.
While the U.S. economy shows signs of bottoming after the deepest financial crisis since the Great Depression, supplies of raw materials are growing faster than demand. Oil inventories rose 15 percent in the past year, Energy Department figures show. The Baltic Dry Index, a barometer for raw-material demand, slid 41 percent in the third quarter.
- Bloomberg